02 June 2010

Stella Artois Presents Marina & The Diamonds Viral Video Campaign

Le CO2eux Soireé

Présenté par Stella Artois
Le CO2eux Soireé is a four part variety show created to launch Stella Artois’ new lightweight bottle, which contains less glass and therefore produces less CO2 emissions.

A follow-up to last years’ Recyclage de Luxe Show, the CO2eux Soireé is also inspired by 1960s television programmes and is aired ‘live’ from inside the new bottle. Broadcast directly from 1963, the show features the ‘first ever music video’ – of Marina and the Diamonds’ hit single I Am Not a Robot – alongside a live set from The Mystery Jets, performing their yet to be released single Dreaming of Another World.

The show has been created by creative agency Mother and is supported with press and outdoor activity as well as an on-pack promotion. All four episodes will be available to view at www.facebook.com/co2euxsoiree

Stella Artois Small Steps
Stella Artois believes many small green steps help make a big difference. Their new bottles not only contain less glass but are made of 75% recycled glass; their cans are made from 50% recycled aluminium; the corrugated packaging we use for our packs is made out of 100% recycled paper and our cardboard packaging is certified compostable. Over the coming years, the brand will continue to produce pioneering eco innovations, taking small steps towards improving the environment.

Marina & the Diamonds
Marina and the Diamonds released her first LP, The Family Jewels (679 Recordings) early in 2010. She comes from a Greek/Welsh background and was born in Abergavenny, and was nominated for the critics’ award at this year’s BRITS.

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